Maris Daugherty brings over 20 years of experience in the retail industry as a key stakeholder in both entrepreneurial and Fortune 500 companies. She strongly believes in customer-centric, multi-channel management practices having learned their value throughout her career in marketing and merchandising positions within e-commerce and catalog management business areas. She has extensive experience in maintaining consistent brand messaging across multiple channels, customer segmentation processes, contact strategies, advertising planning, building vendor relationships, and promotional marketing.
With J.C. Williams Group, Maris has been project leader on various E-commerce and multi-channel strategy projects, including Harry Rosen, Navy Exchange, Gap Direct, Holt Renfrew, The Body Shop International, Borders and Whitehall Jewelers. She co-authored the industry research study “Organizing for Cross-channel Retailing”, an extensive study on retailers’ organization design for cross-channel strategies.
Maris is skilled at building and fostering fully cross-functional teams that span the corporation. The depth of her retail experience includes positions such as VP of Relationship Marketing for RadioShack.com where she helped create and develop strategic direction for RadioShack’s brand extension and integrity in multi-channel marketing. As Director of Marketing for ubid.com, she supervised all internal and external marketing communications, company messaging. Additionally, she is an Advisory Board Member for Internet Retailer, providing a competitive advantage to clients as they strive to increase revenue and market share.
Email: MDAUGHERTY@JCWG.COM