retail consultants

Havaianas - Sao Paulo

Who says you can’t brand a flip flop?

  • Havaianas brand has been produced by Sao Paulo Alpargatas for nearly 50 years
  • The brand sells over 160 million sandals a year
  • Brand concept store in Sao Paulo’s Oscar Friere Street - the fashion centre for the city

 

Note


  - Open store front with large letters and no immediate visual display

 

 


- Store is a marketplace courtyard

 

 


- Shops in boxes

 

 


- Power wall merchandising

 

 


- Customer sandals - two wheels allow you to mix and match your soles with the tops


- Smaller stores in malls, but without the impact of this concept store


- Typical price $20!

 


Shopping Centre Features in Brazil

 

- Classy washroom

 


 

 

- Elegant public rest areas

 

 


- Sophisticated guest service desk