
Wm Morrison Supermarkets is the U.K.’s fourth largest grocery chain.
- The company was founded in 1899 but opened its first supermarket in 1961
- They hold 11.4% of the market share
- They enjoyed a 31% increase in profit (before tax)
- Morrisons has more than 10 million customers a week
- They were retailer of the year in the U.K.

Photo: Reuters