Brands Going Retail studies the global trend of brands opening their own retail stores, underpinning their commitment to establish direct relationships with the end consumer, while fueling growth in sales and profits.
The report is based on expert opinion surveys in 22 markets across the globe and looks at success stories to learn key lessons. This global study considers the following key questions:
What is the right path to success for brands considering retail?
Which brands are more likely to be successful at direct-to-consumer retailing than others?
How do brands manage channel conflicts?
What infrastructure is needed to be successful?
What are the “watch-outs” that every brand should be considering?
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