Brands in the New World of the Omni-channel Marketplace
A new insightful look at the world of brands in the new omni-channel marketplace.
The raison d’être of this new e-book is to help marketers build their businesses and their brands in the hyper-competitive omni-channel marketplace. There is a perfect storm brewing in the marketplace—a complex and diverse set of circumstances to create a hyper-competitive environment. Companies everywhere are under intense pressure to compete and win —and keep winning.