retail consultants

Branding & Marketing

"Great retail brands help customers figure out who they are, and how they want to live their lives, and match their consumer's needs with the brand's or store's benefits." - John Torella, Stop Talking Start Doing Retail Branding

What We Offer

Come to J.C. Williams Group to have your branding and marketing problems solved holistically. We start with the facts: solid research and careful observation, and build from there. Our experts are the best in the field, with years of experience in the sector and the know-how to provide you with cutting-edge advice on everything from marketing and communication strategies to internal branding to ROI branding investments.



Key Features

J.C. Williams Group has helped launch and maintain hundreds of world-class brands. Over the past thirty years, we’ve developed and fine-tuned an eight-step process that fuses fact-based scientific research with creative, outside-the-box thinking.



Our Services

We offer strategic support in executing marketing, communication campaigns, promotions, and special events. We provide help with in-store point-of-sale issues, internal communications, brand audits, and workshops. J.C. Williams Group is also renowned for its dynamic roster of speakers on an up-to-the-minute range of topics.


Client Mix

  • Retailers: all channels and sizes
  • Shopping centers
  • Advertising agencies
  • Manufacturers
  • Governments
  • Media
  • Hospitals, Universities, Place branding

 

Benefits to You

We provide you with a 360° view of how to build your business through branding. This means everything from strategy to hands-on support to audit techniques. Our approach is tried and true, based on our experience in a vast range of categories and retail channels. We give you senior people to deal with your senior people and practical moves that can be applied quickly and efficiently.