What We Offer
J.C. Williams Group will provide you with the competitive intelligence and rock-solid research that makes us consulting leaders in marketing and strategic planning. We’ll ensure that your organization maximizes the return on your research investment by making the best decisions possible.
Key Features
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Strategic planning sessions and facilitation |
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Primary research, both quantitative and qualitative |
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Secondary research |
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Competitive intelligence |
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Longer-term research management |
Our Services
J.C. Williams Group will work with your team to provide a full range of research and strategic planning services. Key deliverables include:
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Outlining the elements that will drive your business to your key stakeholders |
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Developing hypotheses about your business that can be tested against primary research, secondary literature reviews, and/or competitive audits |
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Pinpointing the risks involved in your business decisions so that you can set your priorities |
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Developing the right research plan based on your main business priorities and budget parameters |
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Completing a full assessment drawing from our worldwide experience in retail auditing |
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Providing specific suggestions for the retail environment in which you compete, both locally and internationally |
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Writing research proposals and presentations that are concise and give recommendations that are easy to act upon |
Our Toolkit
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A full range of research on: strategy and program effectiveness including brand equity evaluation, tracking, concept and new product testing, new store development, customer satisfaction, and market assessment |
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Proprietary market studies that use benchmark research tools to illuminate market performance comparisons |
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Qualitative methodologies that draw upon executive interviews; focus groups; mini groups; one-on-one interviews; store walk-throughs; and in-home, ethnographic, and employee research |
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Quantitative methodologies that use Internet, telephone, and intercept research tools |
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Secondary approaches that use retail audits, space use, existing retail studies in the public domain, census or other proprietary databases, and literature reviews |
Benefits to You
J.C. Williams Group considers you a strategic business partner. We provide a long-term research plan that is focused on your needs now and that project a range of scenarios for the future. In m anaging your research, we’ll help you better understand—and optimize—our research results.
Our senior consultants will expand upon the relevance of the research recommendations and ensure that those recommendations are “best practice” in the industry. In short, we will challenge your team to be innovative, creative, and solution-oriented rather than settle for a quick fix. You receive our guarantee of a highly informed interpretation of the facts. Our people know retail! |
