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What We Offer
Since 1996, J.C. Williams Group has been helping e-retail projects, at first evaluating the market potential of the e-commerce channel, then moving quickly towards advising on multi-channel strategies. We’ve staked our reputation on conducting retailer multi-channel research on the issues that matter most to retail executives.
Key Features
Our big-picture view of the retail sector means we can bring our clients up-to-date on trends while at the same time providing a proven approach to business planning. We see and solve problems in a holistic way for developing multi-channel strategies.
Through
our
partnerships,
we have
authored
reports
that
have
gone
on to
become
standards
in retail
multi-channel
thinking.
They
include:
The
Shop.org
Multi-channel
Retail
Report
and
its
predecessor,
Channel
Surfing:
Measuring
Multi-channel
Shopping.
Our
most
recent
publication,
Retail
Details:
Best
Practices
in Multi-channel
Integration,
was
cited
in the
Wall
Street
Journal
for
its
insight
into
leading
retail
strategies.
Our Services
Detailed research and analytical insights, proven planning methodologies, and sound business advice is what we strive for each time we take on a new consulting challenge in:
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Strategic plannings |
| • |
Multi-channel trends and forecasts |
| • |
Market analysis, sizing, and potential |
| • |
Customer segmentation and targeting models |
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Competitive benchmarking and best practices |
| • |
Consumer research (quantitative and qualitative) |
| • |
Education and training |
Benefits to You
J.C. Williams Group has decades of experience in retail and experts who understand the fine balance that needs to be struck between careful prognosis and creative solutions. We’ve followed the trend since its inception and can offer solid advice on the future. After all, our knowledge of multi-channel strategies is several books deep. |
