What We Offer
Because professionals and volunteers are often swamped with day-to-day work, urban revitalization can be a slow, frustrating process. Urban Marketing Collaborative helps clients inject speed, creativity and energy into their revitalization programs, making the job of downtown rejuvenation smoother and more successful. We work with clients to produce realistic plans, generate community and political support, and create achievable action programs. This applies to downtown revitalization, retail and business recruitment, retail education and upgrading, and special events and advertising.

Key Features
Urban Marketing Collaborative takes a results-oriented marketing approach to urban revitalization projects. Through detailed studies, we identify the desires and needs of the client's market—business people, shoppers, workers, residents, and visitors—and in turn, assess the area's ability to satisfy these needs by examining market conditions. Our action plans cover such areas as retail mix, retail recruitment, promotion and advertising, new business development, traffic flow, streetscaping, parking, and better service. Always at the forefront of consideration is balancing heritage and social and cultural elements with tried-and-true modern business practices.

Our Services
UMC has years of experience in services from market research to retail recruitment and city branding. Our forte is our ability to combine rock-solid research with creative approaches to challenges in the ever-changing retail world. We conduct all types of research, can lead public, consensus-building meetings, provide technical assistance, help with strategic planning, advise on retail and service mixes, help revitalize existing or new farmers’ markets and create and sustain a winning image for a downtown, city or region.

Benefits to You
With years of experience working with both the private and the public sector, Urban Marketing Collaborative can provide you with a comprehensive, practical and sensitive action plan that will help foster business growth and creative risk-taking, all the while helping maintain the essence and integrity of community life.

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Just a sampling of the cities we have helped to develop strategic retail plans: