by John Torella

re|Think retail branding, a sneak preview of John Torella's new book.

Getting Retail Right!

by John Williams. J.C. Williams Group Limited, Toronto.

J.C. Williams Group is pleased to have been chosen to write ICSC’s book on retailing and new approaches to shopping center revitalization. This book, written by John Williams of the Toronto based consultancy, is now ICSC's “retail book.” So this is quite a feather in our cap.

Also, John Williams was the only Canadian that was a faculty member at ICSC’s University of Shopping Centers this year in Philadelphia, where his course was very highly rated.

Whole-being Retail Branding

by John Torella. J.C. Williams Group Limited, Toronto.

The raison d'être of this book is to help marketers build their financial and non-financial assets-their corporate worth. The one thought that is the central and ongoing theme of this book is: the concept of a brand as a living being and as a way to build long term relationships and customers for life.

• Whole-being Retail Branding - forward (PDF - 111K)

•Whole-being Retail Branding - Chapter1 (PDF - 104K)

Canadian order form | U.S. order form

Stop Talking Start Doing Retail Branding

by John Torella. J.C. Williams Group Limited, Toronto.

Essential information about the science and art of whole branding that comes from John Torella's decades of experience in retail branding.

• Chapter 1 - Introduction (PDF - 244K)
• Chapter 2 - Whole Branding (PDF - 272K)

Canadian order form | U.S. order form

A Guide to Retail Success (U.S. edition)

by John A. Torella and John C. Williams. Fairchild Publications, New York. (1997)

A best-selling book with dynamic new marketing and operating strategies to ensure growth and profits. A series of do-it-yourself steps that take state-of-the-art thinking into easy to understand executable plans.

U.S. order form

Building a Winning Retail Strategy (Canadian edition)

by John A. Torella and John C. Williams. The Retail Learning Initiative, Toronto. (1996)

A best-selling book with dynamic new marketing and operating strategies to ensure growth and profits. A series of do-it-yourself steps that take state-of-the-art thinking into easy to understand executable plans.

Canadian order form

City Branding

by John C. Williams. Urban Marketing Collaborative, Toronto.

Creating and sustaining an image for downtown takes more than a one-off advertisement or a special event. This workbook presents an in-depth study on the characteristics of Whole Branding and the ways that the downtown brand is communicated -- business development, physical elements, and organizational requirements.

Canadian order form | U.S. order form

Marketing Mainstreet - A Practical Guide to Success

by Maureen C. Atkinson and John C. Williams. Heritage Canada, Ottawa.

This book demonstrates a process that draws out the unique characteristics of a community and suggests how to market them in an appropriate, incremental fashion.

Canadian order form | U.S. order form

Retail Revitalization and Recruitment: Action Programs for Downtown

by Maureen Atkinson, John Williams, and John Archer. Urban Marketing Collaborative, Toronto.

A guidebook for downtown and business district professionals that outlines a process for successful and strategic retail business recruitment.

Canadian order form | U.S. order form

by J.C. Williams Group.

Retail.ca: Connecting with Canadian E-Shoppers is the definitive assessment of the Canadian online space. It comprehensively evaluates the online attitudes, browsing habits, and online buying behavior of Canadians. The factors probed include how Web activity influences offline shopping behavior, online purchase satisfaction, referral tools used, and relative importance of site attributes.