Publications
The partners of J.C. Williams Group have written or contributed to the following publications:
re|Think retail branding gives you essential information and insights into the art and science of whole branding. The eight-step process is a road map to building a world-class brand. A plan for building: customers for life, long-term profitable growth, increased shareholder value, and increased stakeholder worth.
J.C. Williams Group is pleased to have been chosen to write ICSC’s book on retailing and new approaches to shopping center revitalization. This book is now ICSC's “retail book.” So this is quite a feather in our cap.
The raison d'être of this book is to help marketers build their financial and non-financial assets—their corporate worth. The one thought that is the central and ongoing theme of this book is: the concept of a brand as a living being and as a way to build long term relationships and customers for life.
Essential information about the science and art of whole branding that comes from John Torella's decades of experience in retail branding.
A best-selling book with dynamic marketing and operating strategies to ensure growth and profits. A series of do-it-yourself steps that take state-of-the-art thinking into easy to understand executable plans.
A best-selling book with dynamic marketing and operating strategies to ensure growth and profits. A series of do-it-yourself steps that take state-of-the-art thinking into easy to understand executable plans.
Creating and sustaining an image for downtown takes more than a one-off advertisement or a special event. This workbook presents an in-depth study on the characteristics of Whole Branding and the ways that the downtown brand is communicated—business development, physical elements, and organizational requirements.
This book demonstrates a process that draws out the unique characteristics of a community and suggests how to market them in an appropriate, incremental fashion.
A guidebook for downtown and business district professionals that outlines a process for successful and strategic retail business recruitment.
Retail.ca: Connecting with Canadian E-Shoppers is the definitive assessment of the Canadian online space. It comprehensively evaluates the online attitudes, browsing habits, and online buying behavior of Canadians. The factors probed include how Web activity influences offline shopping behavior, online purchase satisfaction, referral tools used, and relative importance of site attributes.