It all starts with a jaw-dropping electronic facade on Times Square—where huge images are continually changing.
On entering, shoppers are bedazzled with the glitz on the main and top floors. You can shop at three other levels!
Typical Forever 21 product ranges, but in a sophisticated setting.
And a lingerie shop...
There is now a full range of "fashion looks" and sub-brands: HTG 81
Heritage, think L.L. Bean.
Love 21 – contemporary
Lots of accessories!
Very powerful price point promotions—certainly at par with Walmart prices. For example, denims @ $9.50.
Men's is featured.
Forever 21 raises the bar. Customers love it!