Strategy & New Concept Development
We increase consumer-connected companies' competitiveness—dramatically!
Most retail businesses are under-performing. The main reasons? Firstly, they don’t have a clearly thought-out strategy that is:
- Unique and differentiated to shoppers!
- Meaningful to their target consumer!
- Understood by everyone in the organization!
Without a high-focus strategy company resources are wasted, the talent and efforts of your employees are misdirected, and the company will flounder.
What We Offer
J.C. Williams Group can help you. We offer a one-of-a-kind approach to assisting retailers that is based on a strategic model developed through years of experience in retail. Because we are a multi-disciplinary consulting firm, we deal with all aspects of retail strategy. Our experienced team will:
- Identify opportunities,
- Identify mistakes,
- Present a sensible and dynamic range of tactics to deal with your retail concept, merchandise management, services, websites, e-commerce, real estate, business processes, marketing and branding.
Key Features
J.C. Williams Group offers you:
- A simple way to choose your key strategic direction
- Tested research methodologies to quantify your business potential
- A clear description of how tactics and business processes must support your strategy
- Competitive and consumer audits to keep you on track
Our Services
Our consultants are hands-on and approachable. We place a lot of value on listening and using what we hear to provide you with what fits your needs, not simply standard recommendations. Our services include:
- Discussion about the need and impact of a distinct strategy
- Research to identify your gaps and hurdles to opportunity
- Working sessions to select the optimal strategy
- Decisions and standards that will guide your strategy
- Marketplace and competitive audits, and pre- and post-testing
- A well informed and ambitious program
Benefits to You
- Greater achievements with the same resources
- Creative yet practical insights, solutions, and plans
- A holistic game-plan for greater effectiveness
- Superior competitive position and results
Testimonials
“We used J.C. Williams Group’s Strategy Model to guide us through both our own business plan and to analyze where our clients should be going. It has been a valuable tool and service, which we continue to use.”
John Lee
Canada Post Corporation
Black’s Photography was facing enormous competitive pressure when we turned to J.C. Williams Group for assistance. Their thorough research, unique strategic and branding model, and very practical advice has helped us achieve double-digit same-store sales growth. And our new “store of the future” is a phenomenal success.”
Rod Smith
Black Photo Corporation