retail consultants

What We Offer

At J.C. Williams Group, we’ll ensure your online image surpasses the best-in-class in your industry.   Over one-half of retail sales are estimated to originate from online or web-influenced buying decisions (Forrester research).  Your website is therefore your primary business card.  It serves as the central repository of information on your company, products and services by updating consumers and businesses alike.  With the online revolution moving into everything from mobile devices to television sets, your online presence can essentially make or break your company.

 

Our Services

With over three decades of innovative retail consulting expertise, J.C. Williams Group has developed a methodology to ensure clients’ websites are a strong and effective component of their marketing strategy.

We have worked with municipalities, (e.g., Town of Kleinburg), large property management companies (e.g., 20 VIC Management) and retailers.  Very few industries these days can afford not to ensure they have the best online image in their industry.

Our Online Doctor assessment ensures your website remains current, relevant and effective by:

  • Assessing your online presence against two key competitors in your industry
  • Benchmarking against one best-in-class website outside of your industry
  • Providing recommendations that direct the site in terms of overall:
    • Functionality
    • Content
    • Innovation/interactivity
    • Design


Benefits to You

  • Overall revenue and sales are increased and influenced positively
  • A favourable first impression is presented to clients and prospects
  • An objective third party analysis will increase the effectiveness of your website/advertising company
  • You drive traffic to your site at a lower cost
  • Your business remains relevant for your customers

 

Testimonials

“The report was very concise and easy to interpret. It was shared with our website agency… we were able to develop a website strategy…to stay ahead of our competition.” –Cindy Turnquist, Marketing Director, CORE (Calgary Eaton Centre) TD Square - Holt Renfrew (2011)