Jim Okamura
Senior Partner, Chicago
"Consumer and retail research provides a great foundation to understand how new technology use will benefit shoppers and retailers. It provides a factual base to understand the issues, and that helps us ask the right questions." - Jim O.
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Jim Okamura is a Senior Partner, managing the Chicago office for J.C. Williams Group. Jim has 14 years of consulting experience focused on the retail industry, including strategic planning, branding, consumer behavior and multi-channel project work. His work in multi-channel retail strategies has resulted in industry leading thinking on retailer best practices.
Recent publications include Retail Details: Best Practices in Multi-channel Integration, The Shop.org Multi-Channel Retail Report, a groundbreaking study measuring the interaction of stores, online and catalog channels; and its predecessor, Channel Surfing: Measuring Multi-Channel Shopping.
Clients include Lands’ End, Microsoft, Williams-Sonoma, Limited Brands, Levi Strauss, Timberland, Sears, DoubleClick, HMV, Lowe’s Companies, Mayors Jewelers, Crate and Barrel, Lenox, Royal Bank of Canada, BCE Emergis, GERS, Certegy, The Loyalty Group, Cadillac Fairview, VISA, Footlocker, Holt Renfrew, and RadioShack.
Jim is a frequent speaker on consumer, multi-channel, and retail trends at corporate planning sessions and public conferences, including the National Retail Federation (NRF), Shop.org, the Retail Institute of Scandinavia, the Retail Council of Canada, the Professional Market Research Society, the Canadian Marketing Association, DMA Catalog Conference, and The Real Estate Forum.
