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John A. Torella
Marketing
"We all got our start in business in retail. We're retailers from way back. So we have the benefit of long-term experience and knowledge, which we constantly use when processing the ever-changing flow of information out there." - John T.
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As Senior Partner and Senior Consultant in the area of Branding, Retail Marketing and Communications, John brings to our shop a vast range of retail marketing experience. He began his career at the T. Eaton Company of Canada, where he became Advertising and Sales Promotion Manager and a member of Eaton's Central Division Management Committee. He left Eaton's to head the development of a retail division for Vickers & Benson Advertising. After 12 years, John had successfully directed the growth of an impressive list of retail clients. Later he joined Grey Canada as General Manager of its Retail Division. If John isn't speaking at any one of the countless retail-related events throughout the year, you'll probably find him somewhere in the audience. John is a member of and frequent speaker for the Retail Council of Canada, Retail Advertising Club of Chicago, and the National Retail Federation, USA. He's also a co-author of the highly-regarded books: A Guide to Retail Success; Building a Winning Retail Strategy; Stop Talking, Start Doing Retail Branding; Whole-Being Retail Branding; and his latest book, re|think Retail Branding.
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